What is AI SEO?
AI manipulation refers to the use of artificial intelligence tools (like ChatGPT, Jasper, or other LLMs) to create, optimize, or manipulate content for search engines. While AI can streamline content creation, it also raises concerns about content quality, spam, and search engine penalties.
Impact on SEO:
- Content Overload: The ease of AI-generated content has led to a surge in low-quality, spammy pages, forcing search engines to refine their algorithms to detect and penalize such content.
- E-A-T Matters More Than Ever: Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T) means AI-generated content must still demonstrate human expertise and value.
- Algorithm Updates: Google’s
What You Can Do:
- Use AI as a tool, not a replacement, for human creativity and expertise.
- Focus on original research, unique insights, and user-centric content.
- Regularly audit your site for thin or duplicate content that could trigger penalties.