User on-page behavior refers to how visitors interact with your website, including metrics like click-through rate (CTR), dwell time, bounce rate, and scroll depth. There’s growing evidence that Google uses these signals to assess content quality and relevance.
Impact on SEO:
- CTR as a Ranking Factor: Pages with higher CTRs from SERPs are often rewarded with better rankings, as Google interprets this as a sign of relevance.
- Dwell Time and Engagement: Pages that keep users engaged (e.g., longer dwell times, lower bounce rates) are likely seen as more valuable, potentially boosting rankings.
- Mobile Behavior: With mobile-first indexing, Google pays close attention to how users interact with your site on mobile devices.
What You Can Do:
- Optimize meta titles and descriptions to improve CTR from SERPs.
- Create engaging, interactive content that encourages users to stay longer (e.g., videos, quizzes, infographics).
- Ensure your site is mobile-friendly and loads quickly to reduce bounce rates.
While Google hasn’t confirmed all these signals as direct ranking factors, the correlation between user behavior and rankings is strong. Focus on delivering a seamless, engaging user experience to stay competitive.